Brand Identity System — v2.0 · 2026
paxeerCapital Layer of Web3
Built on HyperPaxeer & Cosmos SDK
Layer 1 · Onchain · Permissionless
Essence
An architectural institution for the onchain world. We build with precision, move with intention, and exist to make the decentralized future accessible to everyone.
What Paxeer stands for.
An architectural institution for the onchain world. We build with precision, move with intention, and exist to make the decentralized future accessible to everyone.
Mission
To build a premium gateway to the global onchain economy — one that increases innovation, creativity, and financial freedom for every person on Earth.
Architectural
Precision in structure. Every decision has intent. Negative space is clarity.
Optimistic
The future is onchain. We build toward it without apology.
Direct
No jargon. No buzzwords. Benefits first, tech second.
Premium
Premium means nothing is wasted. Every pixel earns its place.
Tone Attributes
- Progressive & future-thinking
- Conversational & human
- Direct and unambiguous
- Optimistic but grounded
- Championing builders
Taglines
- Own what you create.
- Build something you believe in.
- A better internet starts here.
- Post. Own. Earn.
- Bringing the world onchain.
What We Are Not
- A crypto exchange
- A web3 protocol
- Another DeFi platform
- A speculative product
- A Paxeer product
Two marks. One identity.
The wordmark is set in Paxeer Grand Sans — Paxeer's custom typeface. The PX icon acts as the standalone symbol mark. Both are provided in black, white, and Paxeer Blue.
Wordmark — Paxeer Grand Sans
Icon Mark — PX Symbol
White on Black
Blue on White
Black on White
Combined Lockup
paxeerpaxeer
Full Brand Asset
Safe Space
Clear space equal to the cap-height of the "p" on all sides.
Logo Misuse
Wrong color
Do not stretch
Wrong font
No low opacity
Built in precision, deployed with restraint.
Lead with monochrome. Let blue do the work. Secondary colors appear only in supporting roles.
Core Palette
Paxeer Blue
#004CED
Black
#050505
Surface
#0B0B0B
Border
#1E1E1E
White
#FFFFFF
Mid Dark
#404040
Mid
#828282
Subtle
#AFAFAF
Light
#DDDDDD
Off-white
#F5F5F5
White
#FFFFFF
System Colors
Success Green
#05C168
Error Red
#FF5A65
Warning Orange
#FF9E2C
Legacy Cyan ⚠
#00E0FF · Deprecated
The previous brand used Cyan (#00E0FF) as its primary accent. This is now deprecated. All new work uses Paxeer Blue (#004CED) exclusively.
Do
- ✓Lead with grayscale, accent with blue
- ✓Use blue only for the most important CTA
- ✓Verify AA contrast on all text
Don't
- ✗Use more than 3 colors in one composition
- ✗Use gradients as primary design elements
- ✗Reintroduce legacy cyan in any new work
Type with character.
Paxeer Grand Sans anchors the brand. Inter carries the content. JetBrains Mono speaks to builders.
Primary — Paxeer Grand Sans
Aa Pp
Custom proprietary typeface. Rounded terminal geometry. Optimized for display and brand contexts. Exclusively for Paxeer.
Body — Inter
Aa Pp
Variable weight system font. All interface text, body copy, labels, and product UI. Pairs with Paxeer Grand Sans through size contrast.
Code — JetBrains Mono
0x00
Monospace for all technical metadata, wallet addresses, block numbers, and code.
Type Scale
Paxeer's proprietary typeface.
Paxeer Grand Sans is a bespoke display typeface developed exclusively for the Paxeer brand. Its rounded terminals, geometric construction, and considered letter-spacing create an unmistakably distinct voice.
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ
abcdefghij
klmnopqrstu
vwxyz
0123456789!?&
Size Specimens
Design Rationale
Rounded geometry
Softly rounded terminals contrast with the angular precision of the icon mark. Together they form balance: the mark is architectural, the wordmark is approachable.
Display-first
Paxeer Grand Sans is optimized for large-scale use — headlines, covers, hero copy. Below 28px, transition to Inter for body readability.
Proprietary exclusivity
This typeface is used exclusively for Paxeer. It is not a system font or public font — reinforcing the premium, custom-built identity of the brand.
Single weight in use
Use Paxeer Grand Sans Regular (400) for all brand applications. Let size and pairing with Inter create hierarchy — not weight variation.
The building blocks.
Buttons
Primary
Secondary
Ghost
Badges & Pills
Input Fields
Cards
SEND
−0.0420 PAX
Featured Builder
Maya Rodriguez
@maya · Paxeer Builder
Building the onchain social graph one block at a time.
Network Stats
12.4M
Transactions today
$0.001
Avg. fee
99.9%
Uptime 30d
Write for people, not press releases.
Every sentence is an onramp. Lead with active verbs, state the benefit first, write like a human.
Writing Principles
Active voice, always
"Send money in seconds" — not "Money can be sent."
Benefit first, tech second
Explain why it matters before how it works.
Write onchain (one word)
Never "on-chain" or "on chain". Avoid "web3".
Celebrate builders
Mention them by name. Make them the hero.
Vocabulary
Write Like This
"Send money anywhere, instantly. No bank. No middleman. Just you and the person you're paying."
"Build something you believe in. Paxeer gives you the tools. You bring the idea."
Not Like This
"Our platform leverages cutting-edge blockchain technology to facilitate near-instant peer-to-peer value transfers."
"Maximize your yields with our innovative DeFi ecosystem."
Motion that means something.
Every animation guides attention or rewards action. One easing curve. Four duration tiers.
Core Easing Curve
cubic-bezier(0.4, 0, 0.2, 1)
Fast out, slow to settle. Precise.
Duration Scale
Toggle, focus rings
Button press, hover
Panel, modal, page
Hero reveal, brand moment
The brand, alive.
Product — Mobile App
Good morning
Maya
Total Balance
$4,280.00
Recent
Received
0xd8f...32a
+0.5 PAX
Sent to vitalik.eth
#18,291,044
−0.042 PAX
Social — Post Cards
paxeer
@paxeer · Paxeer
The
internet is broken.
We're building a new one.
One where you own what you create, connect with anyone, and build what actually matters.
Paxeer Network
Build
something
you believe in.
Bringing a billion people onchain, one builder at a time.