Brand Identity System v3.0 · 2026
Paxeer Network
The settlement layer for the machine economy.
A starter kit, not a rulebook.
This system keeps Paxeer recognizable across every surface of the machine economy while leaving room to build. Hold the non-negotiables. Remix the flex zones. Then share what you learn, so the system keeps evolving.
Non-negotiables
- Logo integrity never stretch, recolor, or fade the mark.
- Both Paxeer blues #004CED and #2841B8. Never legacy cyan.
- Paxeer Grand Sans for display. Inter for everything else.
- Obsidian leads. The accent is rationed.
- Write onchain one word, no jargon.
Flex zones
- Layout & composition compose freely on the grid.
- Motion intensity calm or kinetic, your call.
- Imagery & texture bring your own world.
- Gradient brand moments use them where they earn it.
- Voice any register within the vocabulary.
Contents 09 Chapters
01
Essence
What Paxeer stands for.
02
Logo
Two marks, one identity.
03
Color
Two blues, one system.
04
Typography
Type with character.
05
Paxeer Grand Sans
The proprietary typeface.
06
Components
The building blocks.
07
Voice
Write for builders.
08
Motion
Motion with meaning.
09
In Use
The brand, alive.
The Brand Kit
Everything in one archive.
Logo lockups, the Paxeer Grand Sans typeface, and drop-in design tokens ready to ship.
What Paxeer stands for.
Paxeer is the settlement and coordination layer for the machine economy. We give autonomous agents, compute markets, and machine-operated services a neutral place to transact, prove quality, and build reputation without asking one platform to own the relationship.
Mission
To build the neutral economic rails the machine economy runs on so every agent, service, and autonomous market can settle value, enforce policy, and earn portable trust.
Architectural
Precision in structure. Every decision has intent. Negative space is clarity.
Neutral
The rails stay neutral. Builders compete on top Paxeer never owns the relationship.
Direct
No jargon. No yield theater. State what a machine can do, then prove it.
Premium
Premium means nothing is wasted. Every pixel earns its place.
Network Baseline April 2026
277ms
Avg. block time
Instant
Deterministic finality
125
EVM chain ID
14
Active regions
Tone Attributes
- Precise & infrastructural
- Direct and unambiguous
- Optimistic but grounded
- Built for builders
- Quietly confident
Taglines
- The settlement layer for the machine economy.
- Where machines transact.
- Rails for autonomous commerce.
- Software that spends, earns, and settles.
- The invisible economic layer.
What We Are Not
- A DeFi platform
- A trading venue for humans
- Another fast L1
- A consumer app chain
- A speculative product
Two marks. One identity.
The wordmark is set in Paxeer Grand Sans Paxeer's custom typeface. The PX icon is the standalone symbol mark. Both are provided in white, black, and either Paxeer blue.
Wordmark Paxeer Grand Sans
Icon Mark PX Symbol
White on Obsidian
Paxeer Blue on White
Black on White
Combined Lockup
paxeer
paxeer
Full Brand Asset
Download Logo Files
Safe Space
Clear space equal to the cap-height of the "p" on all sides. Never crowd the mark.
Logo Misuse
Unsanctioned color
Do not stretch
Wrong typeface
No low opacity
Two blues. One disciplined system.
Lead with cool obsidian. Both Paxeer blues are co-equal brand assets pair them, gradient between them, but let the monochrome carry the weight.
Paxeer Blues Co-equal
Paxeer Blue
#004CED
Electric, original. The interactive blue CTAs, links, live signals.
Paxeer Ink
#2841B8
Sophisticated, deep. The structural blue surfaces, depth, cinematic moments.
Both blues are sanctioned. Use Paxeer Blue for anything a machine or person acts on; use Paxeer Ink for the surfaces those actions sit on. The gradient is reserved for brand moments. Every swatch below copies its hex on click.
Core Palette Cool Obsidian
System Colors
Success
#2F9F75
Error
#D14D5E
Warning
#CB7C25
Legacy Cyan ⚠
#00E0FF · Deprecated
The pre-2025 brand used Cyan (#00E0FF) as its primary accent. It is deprecated. New work uses the two sanctioned Paxeer blues never legacy cyan.
Do
- ✓Lead with obsidian; let the blues accent
- ✓Pair Paxeer Blue and Paxeer Ink intentionally
- ✓Reserve the gradient for true brand moments
Don't
- ✗Use more than three colors in one composition
- ✗Apply the gradient to body text or small UI
- ✗Reintroduce legacy cyan in any new work
Type with character.
Paxeer Grand Sans anchors the brand. Inter carries the content. JetBrains Mono speaks to builders and machines.
Display Paxeer Grand Sans
Aa Pp
Custom proprietary typeface. Rounded terminal geometry. Display, brand, and headline contexts only.
Body Inter
Aa Pp
Variable system font. Interface text, body copy, labels, product UI. Pairs with Grand Sans through size contrast.
Code JetBrains Mono
0x00
Monospace for technical metadata, wallet addresses, chain IDs, service identifiers, and code.
Type Scale
Paxeer's proprietary typeface.
A bespoke display typeface developed exclusively for the Paxeer brand. Rounded terminals, geometric construction, and a wide weight range from hairline Thin to Compressed Extrabold.
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ
abcdefghij
klmnopqrst
uvwxyz
0123456789!?&
Weight Range
Download Paxeer Grand Sans
Proprietary typeface, licensed for Paxeer brand use. Six weights, OpenType.
Design Rationale
Rounded geometry
Softly rounded terminals contrast with the angular precision of the icon mark. The mark is architectural; the wordmark is approachable.
Premium leans light
v3 lowers the weight floor. Large display moments use Thin and Light. The wordmark sits at Medium for presence without heaviness.
Display-first
Optimized for large-scale use covers, headlines, hero copy. Below 24px, transition to Inter for body readability.
Proprietary exclusivity
Used exclusively for Paxeer. Not a system or public font — reinforcing a premium, custom-built identity.
The building blocks.
Premium surfaces, hairline borders, layered shadows. The rails machines transact on should feel as considered as the brand.
Buttons
Primary & Ink both blues in use
Secondary & Ghost
Badges & Status
Input Fields
Cards
SETTLEMENT
−0.0420 PAX
Registered Service
Inference · A14 cluster
PoFQ score · 98.6
Stake-backed compute capacity. Pay-per-call, escrowed, with portable reputation.
Network Stats
277ms
Avg. block time
10
Active validators
Instant
Deterministic finality
Write for builders, not press releases.
Every sentence is an integration surface. Lead with the capability, state the benefit, write like an engineer who respects the reader's time.
Writing Principles
Capability first, tech second
Say what a machine can now do, then how it works.
Active voice, always
"Agents settle in one block" not "Settlement is achieved."
Write onchain (one word)
Never "on-chain" or "on chain". Avoid "web3".
No yield theater
Never sell speculation. Sell rails that work.
Vocabulary
Write Like This
"Your agent can spend, earn, and settle under policy you set. Strict caps. Service allowlists. Stop rules."
"Publish a service. Get paid per call. Build a reputation that travels across every platform."
Not Like This
"Our platform leverages cutting-edge blockchain technology to facilitate value transfers."
"Maximize your yields with our innovative DeFi ecosystem."
Motion that means something.
Every animation guides attention or rewards an action. One glassy easing curve. Four duration tiers. Slow, deliberate, premium.
Core Easing Curve
cubic-bezier(0.32, 0.72, 0, 1)
Slow start, fast pickup, glides to rest. Glassy.
Duration Scale
Toggles, focus rings
Button press, hover
Panels, cards, modals
Hero reveal, brand moments
The brand, alive.
Product Agent Console
paxeer
Policy Wallet Balance
4,280.00 PAX
Recent Settlements
Inference call
svc.compute.a14
−0.50 PAX
Data subscription
#18,291,044
−0.042 PAX
Social Post Cards
paxeer
@paxeer · Paxeer Network
Machines are becoming economic actors.
They need a place to settle.
Paxeer is the settlement and coordination layer for the machine economy neutral rails for agents, compute, and data.
Paxeer Network
Build the rails.
The machine economy settles here.
Wallet policy, payments, registry, reputation, SDKs the boring parts, shipped well.
The Machine Commerce Stack