PAXEER NETWORK® — LOGO / LOGOTYPE
LOGOTYPE
The Logotype is the typeset wordmark — “paxeer” in Paxeer Grand Sans Light. Used when the full brand name is required alongside or in place of the symbol mark. It always appears in lowercase, never uppercase, and always set in the approved typeface.
01 — SPECIFICATION
Logotype Specification
Light (300)
Font weight
lowercase
Case
−0.02em
Tracking
The logotype is always set in Paxeer Grand Sans Light. It is never bold, never italic (outside of approved motion contexts), and never set in any other typeface. The weight conveys precision without heaviness.
02 — LOCKUPS
Logotype Lockups
The logotype may be used alone or in a lockup with the symbol mark. The horizontal lockup is the primary configuration. The stacked lockup is reserved for square-format contexts.
Horizontal lockup · Primary
Stacked lockup · Square contexts
03 — MISUSE
Logotype Misuse
Do not set the logotype in uppercase — it is always lowercase
Do not use any weight other than Light (300) for the logotype
Do not retype the logotype in any other font
Do not alter the tracking or letter spacing
Do not add decorative elements (underlines, shadows, outlines) to the logotype
Do not use the logotype at an angle or in a curve
Do not place the logotype on backgrounds with insufficient contrast